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As one of the largest e-commerce companies in Germany, ALTERNATE has stood for service, competence, experience and innovation for more than 25 years. ALTERNATE is also a leading online shop and competent consultant in the areas of IT, entertainment electronics, household, garden, outdoor, tools and toys. Started as a small company in 1992, ALTERNATE has quickly made a name for itself in the IT trade with a constantly growing and highly motivated team with a lot of creativity and a willingness to take risks. Thanks to a good instinct for new trends and the risk in 1997 of being one of the first providers to sell products over the Internet with an online shop, the company grew rapidly and was a pioneer for a completely new sales channel.
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Online shopping behavior encompasses acts of browsing, comparing, and evaluating, decision making, and purchasing. Through the internet, we can buy goods and services in a minute by just clicking on a button.
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