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The online electronics retailer ao.com was founded in 2000 by John Roberts in Bolton, UK, and has been listed on the London Stock Exchange since 2014. In the same year the branch in Germany followed with the online shop ao.de and a little later the new building of the 82,000 sqm headquarters in Bergheim near Cologne as well as the gradual establishment of further logistics locations throughout Germany. The AO Group employs over 3,000 people, including more than 500 in Germany. ao.de carries a wide range of household appliances, built-in appliances, small electrical appliances, consumer electronics and audio-video technology and has been certified as a "Trusted Shop" since May 2015.
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Online shopping behavior encompasses acts of browsing, comparing, and evaluating, decision making, and purchasing. Through the internet, we can buy goods and services in a minute by just clicking on a button.
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