Avis Coupons & Promo Codes

About Avis

Founded in 1946 by Warren Avis (who sold his interest in 1954), Avis was the first company to rent cars from airport locations. The company grew rapidly during the 1950's through franchised and corporate-owned expansion. In 1963, Avis introduced the award-winning "We try harder®" campaign and the tagline remains the company's rallying cry even today. Ten years later, Avis launched its innovative Wizard system, the company's proprietary reservation technology. Avis changed ownership multiple times in the 70's and 80's, becoming employee-owned in 1987. That same year, Avis introduced the Roving Rapid Return, a handheld computer terminal allowing customers to bypass the Avis counter. In 1996, HFS Incorporated acquired Avis, which was then spun off as a separate public company, all but the franchising rights, Wizard system, and reservation operations. In 2000, the company introduced Avis Interactive, the first Internet-based reporting system for commercial accounts in the car rental industry, which was significantly enhanced and re-launched in 2006. In March 2001, Cendant Corporation purchased all of the outstanding shares of Avis Group Holdings and later that year moved its world headquarters to Parsippany, NJ. In 2006, Cendant Corp. separated into four independent companies: Realogy, Wyndham Worldwide, Travelport and Avis Budget Group, Inc., which is now the parent company of Avis Car Rental. In 2011, Avis Budget Group acquires Avis Europe plc. The transaction re-unites Avis Budget Group with its licensee for Europe, the Middle East, Africa and Asia.