Have you ever wondered who the guys behind Inkifi actually are? Let me introduce you to the two lads who happen to be the thinking heads behind the brand Ė the founders of Inkifi. Jim and Paul met way back in the 90s, in a little surf town in North Wales. They immediately clicked because, for all their differences, they shared many passions and interests, the most important one being their love of the great outdoors, surfing and a curiosity for everything around them. Having no desire to take up any nine-to-five job that they werenít interested in, they decided to travel the world together with other friends as soon as they graduated. And so they did. With little to no money but all the more enthusiastic, they travelled to and explored Indonesia, Australia, New Zealand, the Maghreb and Europe for a couple of years. Jimís Photography & Design background meant that he was able to really indulge in and develop his visual passion during their travels. He documented their surf trips and adventures in detail, capturing the unique mood, landscape and people they met along the road. To this day, these snapshots and impressions from their travels remain among his all-time favourites. Paul, meanwhile, discovered that even though he had majored in business studies, he was much more at home in and passionate about nature. He decided to pursue a career in which this interest and his environmental beliefs could be honoured and in which he would somehow be able to contribute to the protection of our amazing planet.
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