Weâ€™re passionate about making beautiful clothes, lovingly fashioned with a pinch of playfulness, a splash of quirkiness and a healthy dose of nostalgia. Joanie is truly unique, with our styles being exclusively designed in-house. As a brand, weâ€™re inspired by decades past and lifeâ€™s surprising details; whether it be an intricate print on a china tea set, pretty embroidery on a collar or colourful houses lining the sea front villages on the Italian Riviera. The quintessential Joanie gal is quietly confident, witty and full of wonder â€“ with an infectious fervour for lifeâ€™s little pleasures. She wears her heart on her sleeve, is loyal to the end and prides herself on being a great friend.
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