In premium Egyptian Cotton socks and underwear, offering menâ€™s essentials via subscription to take the hassle out of shopping for socks and jocks. Founded in the belief that you should spend more time doing what you love (and look good while youâ€™re doing it), we offer a number of stylish subscription choices â€“ ranging from socks, underwear or a combination of both to suit every man. Launched in 2016, we are Australiaâ€™s fastest growing subscription club, servicing 31 countries globally and growing. In 2018 we became the only apparel brand in Australia to be funded by their community, raising close to $500,000 through equity crowdfunding. 60% of the investors are from our community of subscribers.
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